Anne & Gilbert, Romeo & Juliet, Elizabeth Bennet & Darcy, Beauty & the Beast, Harry Potter & Ginny, and now, Sarah & Garrett. Just like some of the greatest romantic literary couples of all time, Sarah & Garrett’s love story is one for the ages. The two met in high school and despite living on […]

For their winter wedding in Lynchburg, Virginia, it was important to Kathryn that her photographer capture the community (family and friends) that would be a part of their special day. The newlyweds also wanted to showcase the celebration of their union and the fun they have together as a couple.

Last weekend I was walking to my car at the end of a wedding and passed the flower girl in her fluffy white tulle dress bending over in a chair to take off her shoes while the PERFECT 90’s wedding song played over the speakers. Honestly, I felt for a moment like I’d stepped into […]

Jacob and Ainsley met at the CVCC Bedford Campus in the early college program in their junior year of high school (hello high school sweethearts). Jacob’s romantic plan to ask her to be his girlfriend is captured in their Save the Date film and as the best authors say… the rest is history. After 7 […]

Love is in the air! (Okay, maybe it’s pollen in the air, but still…) Thinking about our newly engaged couples gives us all the feels (and has us dreaming about engagement shoots). If you’re looking for the perfect shoot location in Central Virginia, look no further. We have a list for you. Paid Locations: Sierra […]

Bridgerton Meets Cottagecore: Set FREE Charity Editorial Photography Getting involved in charity projects has always been a great way for me to do two things at once – push my creativity as a photographer and do something for the greater good at the same time. I have always wanted to do something for a cause […]

Ah, Millennials, the generation that brought us Lizzie McGuire, the rise of the selfie, the term “adulting”, and… birthday photoshoots for adults. While the Lizzie McGuire movie may be one of my all-time favorites (I mean, this IS what dreams are made of), that’s not what we’re here to talk about today. It’s birthday month […]

Okay, I know Miranda Priestly didn’t really mean it when she [sarcastically] said that florals for spring were groundbreaking, but you know what is groundbreaking? This girl (who lacks a green thumb) learning how to DIY a flower arrangement. Growing up I never really considered myself a flower person, but as an adult, I just […]

If you haven’t figured it out yet, we here at Amative Creative are all about celebrating and empowering women. That’s one reason that we were so excited to partner with YWCA of Central Virginia for our February Church Street Bridal showcase. “For over a hundred years, the YWCA of Central Virginia has been serving the […]

At a vision party in 2020, Set FREE founder Hallie Albin was asked about child sex trafficking in the Central Virginia area. Certainly, the quaint area at the foothills of the Blue Ridge Mountains couldn’t be home to such a horrific crime. To demonstrate the magnitude of the issue in Central Virginia, Hallie set a […]