January 19, 2023

Pantone Color of the Year – 2023

And the winner is… VIVA MAGENTA. That’s right, this year’s color of the year is “pink, pink, and more pink” (Steel Magnolias… if you know, you know).

Pantone describes this color as “This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

If you remember our wedding trends of 2023 blog, we predicted that this is the year of the fun wedding. And viva magenta is undoubtedly a fun color. Read on for ideas on how to incorporate the color into your wedding this year.


This year, don’t be afraid to mix and match fashion options for your bridal party. Have fun with color and texture! Don’t feel the need to be so matchy-matchy. You can select shades of magenta or mix it in with other bright colors.

Also, consider switching up your going away outfit and change out of the dress and into a vibrant hue.


Flowers are a great place to incorporate trendy colors. From bridal bouquets to decorative arrangements, pick a flower that fits both the season of your wedding and adds a fun pop of color.


The decor is also a great place to incorporate the color of the year. Whether you go for an entirely colorful decor scheme or opt for neutrals with a splash of color, consider adding viva magenta to your wedding day decorations.


Finally, your cake can be a wonderful place to have fun with color. You can paint your cake (like we did here in our Church Street Bridal shoot), or you can ask your cake artist to add floral toppings.

We can’t wait to see how you’ll use viva magenta this year.

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